Today I met with a quite successful small retail business owner. This lady had a very large well-stocked gift store. Her products range from Vera Bradley to frames to baby items to spa items. She has it all out and there is a rhythm about it. It does not come across as a hodge podge but rather guides you from area to area. In addition it was easy to nice how friendly and attractive all of her staff was.
Watching her select from my product lines I jokingly said "I don't know how you can buy so well and so quickly." She laughed and said experience has taught her that you must always make a statement with line or you will doom it. One of the hardest lessons she learned was that she cannot just pick a few products in a line and hope it moves. She stressed how important product displays are to the success of her business. This lady knows how to buy. It is all very calculated and organized in her head. It was impressive.
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